We are living in exciting times, where companies are selling digital tokens that allow users and supporters of the network to buy in early, kind of like a Kickstarter campaign. This empowers innovators to bypass traditional means of venture funding (angel investment, venture capital, venture debt, …) while raising all of the capital they may ever need to bring their platform and operations to scale. The cherry on top is that these tokens can be freely exchanged in real-time…it’s kind of like a non-dilutive startup IPO! Sound too good to be true? Thinking of launching your own token sale? This post will touch on the playbook Civic used flawlessly to ensure an ICO success.